Unlock the Power of 7
CUPRA | Summit | Saalfelden
The CUPRA Summit 2025 was a truly immersive experience set against the stunning alpine backdrop of Saalfelden. Over the course of a week, attendees were captivated by dynamic test drives, engaging panel talks, and visually spectacular evening finales. With nearly 200 guests, including content creators and media representatives from Germany, Austria, and Switzerland, the event celebrated “7 years, 7 models”- a testament to CUPRA’s remarkable success.
Unlock the Power of 7
This milestone was marked by a unique showcase of 7 outstanding CUPRA models, demonstrating the brand’s continued leadership in design, innovation, and performance. Attendees explored the very essence of what sets CUPRA apart in the automotive industry.
An Unforgettable Evening Finale
The summit's evenings were nothing short of magical. Guests were welcomed at the Steinbergbahn & Asitzbahn mountain station, where a stunning light installation illuminated the snowy alpine surroundings. The experience continued into the “Hendl Fischerei” venue, where atmospheric lighting created a cohesive, stunning brand world. Every detail contributed to an unforgettable sensory experience.
Inspiring Panel Discussions
b&b elevated the brand experience with cutting-edge event technology, custom-built staging, and stylish furniture. At the daily panel talk hosted in the ÖAMTC "autohaus," CUPRA’s CEO, Alexander Buk, and guest speaker Sven Hannawald explored the brand’s DNA, focusing on its bold design, high performance, and the Challenger Spirit.
A Seamless Collaboration
Working on behalf of zet:project.GmbH, b&b oversaw the technical planning and full event execution. From advanced technology to custom-built environments, every detail was managed under a comprehensive 360° production approach. The result? A flawlessly orchestrated event that truly embodied CUPRA’s spirit.
Fotocredits: REBEL Media
