Keep on Moving – 125 Years in Motion
KUKA | Corporate Anniversary | Augsburg
It’s not every day that a company gets to celebrate its 125th anniversary. So, it’s no surprise that KUKA, the Augsburg-based robotics and automation pioneer, marked this extraordinary milestone with not one but two impressive celebrations under the theme “Keep on Moving.”
Around 400 selected guests attended a special customer event, which included a ceremonial program featuring prominent political and industry leaders. Guests journeyed through both the rich history and exciting future of a company renowned for its constant evolution.
For this memorable occasion, the company's architecturally striking atrium was transformed into a high-end event space, creating the perfect setting for celebration.
The following day belonged entirely to KUKA’s employees and their families. To provide an authentic experience of daily life at KUKA, the entire Augsburg production site was turned into a vibrant family-friendly street festival attended by nearly 10,000 visitors. A main stage and various entertainment zones offered plenty of opportunities to stroll, explore, and enjoy the day.
A TRUE TEAM EFFORT
Executing such a multifaceted and complex event—ranging from an exclusive VIP reception to a large-scale festival—requires exceptional teamwork and coordination.
We at b&b were especially proud that our long-standing partner, zet:project GmbH, chose us to support KUKA in bringing this landmark celebration to life.
Both events benefited greatly from close collaboration and mutual trust, combined with comprehensive expertise across all event disciplines. A lean but highly skilled project team coordinated all technical and structural components, ultimately delivering a seamless and impressive experience—from creative stage and set design to diverse furniture and roofing solutions, all supported by state-of-the-art event technology.
